Battle thickens in Nigeria's smartphone market

The battle on who controls the Nigerian's smartphone prosperous market intensifies as the nation becomes the hotspot for manufacturers of smartphone devices.  Nigeria is said to be the fastest growing market globally for smartphones.

Research by GFK early this year shows that the sales of smartphones in Nigeria doubled in 2012, as it was calculated that Nigerians spent an average of 92 billion buying 1.82 million smartphones,but clearly are still thirsty for more affordable smartphones.

According to reports, Tecno is now ranking number two in terms of mobile market share in Nigeria, and number one in dual sim category in entire Africa. 

The Chinese phone maker is striving hard to get its market share in the smartphone segment, provide sound quality hardwares and user oriented softwares with beneficial packages like mobile internet bundle, app pre-load and download from the biggest operator, but the brand is on the hot chase by competition.

Recently, some Nigerians in the diaspora who saw the gap in the smartphone market returned home with a huge investment in smartphone manufacturing, Solo Phone, as the deployed content and price as unique marketing strategies to compete against the giants.

Also recently, Samsung Electronics lunched the Galaxy note 3 smartphone and Gear in Lagos. The gear is the phone's component wristwatch that also performs the function of the mobile phone.The sleek note 3 is the newest addition to the brand to hook Nigerians to the brand.