Internet Marketing or Online Marketing refers to advertising and marketing efforts that use the Web and Email to facilitate direct sales via E-commerce as well as sales leads from Web Sites or Email.
In lay-man terms,it is a way of advertising your goods to a broader audience.
Internet Marketing also suffer great criticism from the public,because of its less realistic features;that is its not a face-to-face transaction.
Some in the Market Place are well aware of the benefits of Internet Marketing,but would not dare to partake because they do not have much confidence in their products. They feel that the SON would be able to access the authenticity of their products easily,and their goods might be impounded if its not up to standard.
Little wonder,that most that partake in Internet/Online Marketing In Nigeria are traders of Services and not Physical Goods.!
1 comment:
ADA , I think part of the problem is that some the rich business men has less internet knowledge which is more or less of sending and receiving emails . The funny time is that to put their business on the net need not much computer knowledge. Thumbs up nice blog
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